Create the things you wish existed

One of the biggest mistakes I made when I started building my dream brand was to create content I didn't enjoy making just to impress others. This is the fastest way to get burned out and quit.

Instead, focus on creating content that you genuinely like and enjoy making. Think about it. If you enjoy consuming your own content there's probably a lot of people out there who will too! You just have to find them.

Slowly building an audience of like-minded people will make the whole experience much more enjoyable. You also won't be as affected by your vanity metrics which is an important advantage if you're playing the long-term game.

Today is a beautiful day to create the things you wish existed.

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