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Build an organic community
I love listening and connecting with those people who value what I do. I truly resonate with the idea that you only need 1000 true "fans" to sustain a brand. Here's a legendary article on this subject.
"I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate." — Tim Ferris
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